Graphic Designer & Digital Strategist

Professional Summary

Creative and detail-oriented marketing and design professional with experience producing visual assets, web content, and product collateral across financial services and higher education. Skilled at translating complex concepts into clear, engaging visual storytelling. Strong collaborator with expertise in brand consistency and scalable design systems. Experienced in using AI tools, including ChatGPT, Notion, and Microsoft Copilot, to enhance content and workflows.

Core Skills

  • Digital and Print Visual Design and Layout

  • Product Collateral Development

  • Web & UX Design Presentation Design

  • Brand Standards and Templates

  • Cross-Functional Collaboration

  • SEO & Digital Performance

  • AI-Assisted Content Creation

  • Typography and Composition

  • Project Management

Technical Skills

Adobe Design & Creative Tools: Photoshop, Illustrator, InDesign, Dreamweaver, Premiere, Animate, Captivate, and Acrobat Pro

Microsoft 365 Tools: Excel, PowerPoint, SharePoint, Access, Word, and Visio

Web & Marketing Platforms: WordPress (Gutenberg, Divi), Joomla, Cascade, Figma, Formstack, Benchmark One, and Sprout Social

AI Tools: ChatGPT, Notion AI, Microsoft Copilot

Analytics & SEO:

  • SE Ranking (rank tracking, audits, competitive analysis)

  • Yoast SEO (on-page optimization)

  • Schema and Structured Data for WP (structured data, rich results)

  • Google: Analytics, Search Console, Trends, Slides, Tag Manager, and Campaign URL Builder

Education

Bachelor of Arts, Graphic Design — Missouri Southern State University

Graduate Coursework, Information Science & Learning Technologies — University of Missouri–Columbia